Name: Amanda Dixon
Business Name: I Am You Limited / The Social Media Angels Limited
Website: www.iamyou.co.uk / www.thesocialmediaangels.com
Facebook page/group: Facebook.com/iamyoultd / Facebook.com/thesocialmediaangels
Twitter name: @iamyoulimited / @TheSocMediaAngels
Award Winning Social Media Consultant and Serial Networker. I have trained over 1000 North East Businesses in Social Media, specialising in LinkedIn, Facebook and Twitter – through delivery of seminars, workshops, 1-2-1 training, college tutoring and now online training. I network with The Inspire Network, Network North, The Mussel Club, NECC and I am also the founder of Monday Motivation.
When did you start your business and why, (what got you interested and what are you passionate about)?:
I started my own business, The Concierge Directory, in 2006 – the idea was to sell enhanced listings on a North East based business directory – and over a period of 4 years I increased the hits on the website from 2000 – 35,000 per. However I found that all my clients wanted a bit more:- help with back office, graphic design, marketing, telemarketing, assistance with all forms of promotion, especially Social Media.
I was so busy doing lots of different things I decided in 2010 to start a new business, I Am You Limited and just do the things I enjoy the most – that being Networking – both in person at events and through the use of Social Media.
Quite often I will attend a meeting and be asked “who are you today” as I not only attend as myself to promote my business, but also attend on behalf of my clients, when they are too busy to attend themselves.
I offer social media training through hands on workshops and 1-2-1 training.
I also help business with Social Media Marketing strategies, including assistance with Facebook Advertising.
I also offer different levels of management packages, where I manage Social Media Accounts on behalf of my clients.
What gives your business the edge?:
I am a totally confident in the World of Networking – both online and in person and am continually learning new techniques and updates.
I teach Social Media so the client actually understands the ins and outs of it – they can understand how it works and how they can benefit from using it correctly. I also keep clients informed as to the many changes and updates in Social Media.
I manage accounts quite differently from other Social Media Companies. I insist on Client participation and work very closely with all of my clients.
Unlike other “Social Media Trainers and Managers” – Social Media isn’t an add on to my business. It isn’t an additional service. It’s what I do!
What is the best thing about running your own business?:
Being able to pick and choose my hours of work, around my kids and not having to justify the amount of networking events I attend or the amount of hours I spend on Twitter or Facebook to a boss!
And what is the worst!?:
Not wanting to let people down when feeling ill – not having the back up of a team to cover you.
Describe a typical day running your business and balancing family life:
I try to get up with enough time to have a coffee before the battle to get the boys out of bed and showered commences. It’s then School run and straight to my first appointment or back home to start Social Media postings or on a Monday straight to the Copthorne for Monday Motivation. I try to have my appointments finished by 3pm as I like picking the boys up from school, then it’s home, carry on working at the kitchen table whilst cooking, I then eat, clear up and then it’s back to work for me! Occasionally I get the odd grumble from hubby whose favourite quotation is “for something called Social Media, it’s not very sociable”!! (That normally means he’d like a cup of coffee).
How do you envisage your business changing over the next 5 years?:
Growth! I’m getting busier and busier and the management side is really starting to take off now. So I am hoping to take on team, one at a time, to help with different aspects.
Do you have any advice for other Women in or starting a business?:
Anyone thinking of starting up should go for it! Don’t expect immediate results. Network like mad, you may hate it to begin with, but you will get used to it! Start with a friendly group like The Inspire Network before being put off by the structured groups like BNI! And make sure you know what you are doing with Social Media!